Diversity and connection in the Unitarian Universalist blogosphere
Since its launch in February of 2008, “The Interdependent Web” has spotlighted relevant and high quality posts from across the Unitarian Universalist blogosphere. I’ve learned that the Unitarian Universalist blogosphere, i.e. the body of blogs written by Unitarian Universalists, is both highly diverse and deeply connected.
There are a number of factors contributing to the diversity of writing styles, audiences, subject matters, theologies, and opinions among Unitarian Universalist bloggers.
- The Unitarian Universalist blogosphere is comprised primarily of blogs written by individuals recounting their personal thoughts or experiences. Prominent blogs written by spokespeople on behalf of Unitarian Universalist congregations or nonprofits are few and far between.
- Unitarian Universalist bloggers come from different positions within our religious movement. Parish ministers, community ministers, congregational lay leaders, and Unitarian Universalist laypeople who are not involved in congregations are all blogging.
- Unitarian Universalists' blogs focus on Unitarian Universalism to varying degrees, with some mentioning Unitarian Universalism infrequently, some addressing Unitarian Universalist frequently but not exclusively, and some focused primarily on Unitarian Universalism.
Even within the niche of blogs that focus primarily on Unitarian Universalism, there are diverse approaches. There are Unitarian Universalist blogs dedicated to religious history, to prayer, and to selected readings by Unitarian Universalists. There are blogs that criticize Unitarian Universalism and the Unitarian Universalist Association, blogs that spread the good news about our religion, and blogs that do both! - There is no complete list of Unitarian Universalist blogs or bloggers. UUpdates.net, a feed aggregator, has the most comprehensive listing of blogs by Unitarian Universalists. But there are still many Unitarian Universalist blogs not listed there.
Yet despite the diversity of the Unitarian Universalist blogosphere, we Unitarian Universalist bloggers are in some ways deeply connected to one another. The term “Interdependent Web,” which references not only the World Wide Web but also the UUA’s Seventh Principle, is an apt description of the Unitarian Universalist blogosphere.
Each blog post about Unitarian Universalism may make only a tiny impact in raising awareness of Unitarian Universalism. But when taken altogether, posts from Unitarian Universalists about our movement make a significant contribution to the online portrait of Unitarian Universalism.
The individual authorship of Unitarian Universalist blogs is an advantage in reaching newcomers to Unitarian Universalism. Seekers want to hear from a real person about matters of the heart. A Unitarian Universalist individual speaking authentically and compassionately about his or her beliefs or congregation is sharing Unitarian Universalism in a powerful way.
The diversity of subject matters covered by Unitarian Universalist blogs is another strength. A blog about the connection between spirituality and food may appeal to budding chefs, while a blog dispensing sartorial advice for religious professionals may attract followers of fashion. Collectively, Unitarian Universalist blogs reach a broader spectrum of readers, because of each blog's unique voice and subject matter.
Just as important as how we Unitarian Universalist bloggers connect to newcomers is how we connect to another. We have blogged about personal trials and received comments of prayer and support; we have also celebrated good news in one another's lives.
The Unitarian Universalist blogosphere is not only a community where bloggers form personal relationships, but also one where we share ideas for strengthening our religious movement. This year, Unitarian Universalist bloggers have discussed the importance of congregational membership, the uses of the terms "religion" and "denomination" to describe Unitarian Universalism, changes in the UUA’s funding for youth ministry, and where we find comfort in our faith.
How will our individualism and our sense of community shape the Unitarian Universalist blogosphere in the future? Maybe we Unitarian Universalist bloggers will…
- Develop new tools for finding and tracking Unitarian Universalist blogs, even as the number of Unitarian Universalist blogs continues to grow.
- Form active networks for Unitarian Universalist bloggers on Facebook or other social networking sites.
- Branch out into podcasting, video blogging, Twittering, and other new forms of communication.
- Collaborate more closely on shared projects, such as the creation of online videos or the organizing of regional conferences on Unitarian Universalist blogging.
- Help more Unitarian Universalist congregations and nonprofits learn to use blogging and other new media communication tools.










