In a 1993 survey of 113,000 Americans conducted by professors at City University of New York, Unitarian Universalists had the highest percentage of college graduates among the nation's religions. Unitarian Universalists ranked second in the category of median household income after Reform Judaism.
The UUWorld is published under the auspices of the Unitarian Universalist Association, which serves 212,000 UUs in more than 1,000 congregations across North America.
Education:
Attended college 94%
Graduate study 65%
Graduate degree 52%
Affluence:
Own their primary residence 77%
Average household income $79,000
Average household market value $324,000
Occupation:
Professional (doctor, lawyer, architect, etc.) 19%
Retired 26%
Self Employed 7%
Homemaker 6%
Age:
Median 57 years
Gender:
Female 65%
Male 31%
UU World readers own investments:
Mutual Funds 55%
IRA/Koegh 53%
Money Market Funds 44%
Corporate Stocks/Bonds 43%
49% of UUWorld readers use the services of investment advisors
UU World readers are Responsive...
Books 73%
Travel: Airfare, Car Rentals, etc. 58%
Clothing 58%
Travel: Accommodation and Information 56%
Gifts 52%
Audio/Visual Media 38%
Software 33%
Magazines 30%
Seminars and Continuing Education 20%
Gardening Tools 14%
Environmental/Natural Products 13%
UU World readers are Active...
The leisure activities of UUWorld readers:
Read Books 90%
Attend Concerts/Music Performance 82%
Church/Charitable Work 78%
Exercise/Physical Fitness 77%
Visit Gallery/Museum 72%
Attend Show/Theater 70%
Gardening 65%
Adult Education/Workshops 60%
Volunteer for Social Causes 50%
Religion 67%
Public TV/Radio 56%
Environmental Funds/Endangered Species 44%
Education 42%
Hunger 48%
Social Services 35%
Reproductive Rights 32%
Medical/Health Issues 30%
Animal Rights & Shelters 26%
Women's Rights 23%
Liberal 60%
Moderate 16%
Progressive 12%
Centrist 2%
Conservative 2%
Source: Lewis and Clark Research, April 2005
UUWorld, the journal of the Unitarian Universalist Association, features articles on religion, society, ethics, and arts written from a non-dogmatic, liberal religious perspective. UUWorld readers care about values like social justice, religious freedom, democratic decision making, and community service. Recent issue themes include spirituality from paganism to humanism; race and class; the changing family; and welfare reform.
Total Circulation 119,000
Publication Dates Twice per year: Spring and Fall
Advertising Closing Dates
Reservation & Materials Deadlines/Approximate Mail Date
Spring: December 1/February 15
Fall: June 1/August 15
Subscription Rates 1 Year: $15.00 2 Year: $28.00 3 Year: $42.00 1 Year Foreign & Canadian: US$17.00
Cover Price $8.00
Contact advertising [at] uua [dot] org (subject: About%20Our%20Readers%20inquiry%20from%20the%20web) (Advertising Department) 617 948-6502
Please note: newsletter on hiatus