In our multimedia society, an image's worth is probably closer to a million words.
Facebook has several UU “labs” for discussion and experimentation. In one, a conversation began about how to harness the outreach potential of social media and combine it with the power of visual design.
The conversation quickly grew into a small project team focusing on “UU evangelism through visual media.” Today our UU Media Facebook page has 2,135 “likes” and has had individual images shared with more than 50,000 people. We know the message of Unitarian Universalism is reaching people it has never reached before.
This article appeared in the Fall 2013 issue of UU World (page 16) alongside two examples of images produced for and shared by UU Media Works: Adventure of Discovery by Jessica Ferguson and Passover by Mandie McGlynn. Visit the group’s Facebook page and Tumblr.
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Jessica Ferguson, a freelance graphic designer, is a member of the Unitarian Universalist Church of Greater Bridgeport in Stratford, Connecticut.
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