At the 2012 General Assembly, the Rev. Jason Shelton, associate minister of music at the First UU Church in Nashville, told UU World the story of how he wrote the song "Standing on the Side of Love" back in 2004 while listening to UUA President William G. Sinkford prepare for a phone call with a reporter. Sinkford's phrase, "We stand on the side of love"—transformed into the song lyric "We are standing on the side of love"—gave birth to the Unitarian Universalist public witness ministry Standing on the Side of Love. (See also UU World's profile of Shelton's music ministry from the Summer 2008 issue.)
Shelton sang and conducted the 2012 General Assembly choir during the Service of the Living Tradition on Friday, June 22.