Our news coverage—especially of the hiring practices controversy and the resignation of UUA President Peter Morales—drew the most attention this past year.
Five of UU World’s ten most-read stories in 2017—and eight of the top twenty—were news articles about the Unitarian Universalist Association’s hiring practices controversy, which erupted in March and dominated UU conversation for the next three months. Even though most of our readers still depend on the print edition of the magazine, it is gratifying to the editors that our news stories—which appear first online before being abridged for the print magazine—drew so much attention this year. Twelve of the top twenty most-read stories were news articles.
If our traffic is any indication, our readers were especially interested in articles about racism: Four of the eight non-news stories that drew the largest audiences are explicitly about it (and two were from our archives)—and the hiring practices controversy was for many people fundamentally about institutional racism and white supremacy. More than half of our most-read stories addressed racism or institutional responses to racism.
Finally, five of our top twenty stories this year came from the vault—either stories we promoted from years past or that continue to draw their own attention, thanks to the power of search engines and social media.
Here is our year-end traffic report:
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Christopher L. Walton is editor of UU World. He holds degrees from Harvard Divinity School and the University of Utah and is a member of the Church of the Larger Fellowship.